Ajay Devgn aka Rudra enters the Metaverse universe in his all new virtual avatar on the Disney+Hotstar show!Author: Yuvi March 3, 2022
New Delhi: OTT giant Disney+ Hotstar’s upcoming Hotstar specials ‘Rudra – The Age of Darkness’, featuring superstar Ajay Devgn, is set to become the first series to enter the dynamic world of the metaverse.
Exploring the emerging intersection of the digital and physical worlds, Manch, in a first of its kind initiative, has joined hands with Hungama Digital’s web3 venture Hefty Entertainment to create this metaverse.
Talking about this new development, lead actor Ajay Devgn said, “The exciting and novel space of the Metaverse is a whole new world. It is beyond our wildest imagination. I have always wanted to be close to my fans and today I am… I can proudly say – there I am. With my avatar inspired by my role in Rudra – The Age of Darkness, I am marking another first time by foraying into the metaverse with a series of Hotstar specials that now touch my heart. It’s so close. From the start of the digital series to my first venture into the metaverse, it’s been an incredible journey for me.”
Commenting on the launch, Gaurav Banerjee, Head, Content, Disney+ Hotstar, and HSM Entertainment Network, Disney Star, said, “We are thrilled to introduce Ajay Devgn in a never-before-seen digital avatar inspired by his character. Huh. Series Rudra – The Age of Darkness. It will be a unique presentation and an engaging content experience for our users. We have always strived to be at the forefront of innovation and are delighted to associate with Hungama and Hefty Verse to bring this new form of digital experience to Ajay’s fans.
Siddharth Roy, CEO, Hungama Digital said, “At the core of every entertainment lover is their undying love and admiration for their favorite celebrities. At Hungama, we are delighted to present Disney+ Hotstar’s Rudra – The Age of Darkness to the world of Metaverse through Hefty Entertainment. Being one of the first movers to bring entertainment to the metaverse through a 3D universe hosted on our platform, we provide entertainment lovers a stable and secure space to strengthen their relationships with their favorite celebrities .
Helmed by noted director Rajesh Mapuskar, the gripping psychological crime drama marks actor Ajay Devgn’s digital series debut, where he will don a never-before-seen cop avatar.
Produced by Applause Entertainment in association with BBC Studios India, the series stars Raashi Khanna, Esha Deol, Atul Kulkarni, Ashwini Kalsekar, Tarun Gehlot, Ashish Vidyarthi and Satyadeep Mishra in lead roles.
The six-episode series is an Indian rendition of the globally successful British series, Luther. Rudra – The Age of Darkness will be available from 4 March 2022 exclusively on Disney+ Hotstar in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam and Bengali.
Tune into Disney+ Hotstar to catch Ajay Devgn’s digital debut with crime thriller drama Rudra – The Age of Darkness from March 4, 2022.