Board of Control for Cricket in India (BCCI) President Sourav Ganguly has said that the overwhelming success of the IPL Media Rights e-Auction (2023-27) is an indicator of the very strong foundation of the game of cricket in the country. That number should be “the biggest inspiration for all young players”.
The world’s richest cricket board got rich when it sold IPL media rights for Rs 48,390.32 crore, but Ganguly said the game is not about money but about talent.
“Sport is not just about money, it is about talent. IPL e-auction showed how strong the game is in our country. All young players, their potential and numbers should be the biggest motivation to take up Team India At the highest level,” Ganguly said in a statement on BCCI.
“The growth story of IPL and its phenomenal growth in the sports world is a result of the immense faith and belief of the people in the BCCI leadership and its staff to work through all odds. I am sure of the continued support of everyone in the eco-system. Together we will be able to take the brand IPL to new heights on the global sports platform,” said Ganguly.
pic.twitter.com/l9rHMTlO81 – Sourav Ganguly (@SGanguly99) June 14, 2022
The successful bidders will now acquire media rights worth Rs 48,390.32 crore from IPL Season 2023 to IPL Season 2027, subject to the execution of documents and completion of formalities as required by the BCCI.
BCCI Secretary, Jay Shah said that the latest round of auctions has propelled the IPL into the biggest league of the global sport.
“The e-auction today has propelled the IPL into the big leagues in terms of media rights value per match. We ensured that the process was transparent and fair to all stakeholders. I believe in the brand and the market forces to showcase it. Gratitude to BCCI for taking IPL to new heights.I am sure, together we, the brand will continue to add value to IPL and make it the world’s biggest sport in terms of revenue, participation and performance. Will form a league,” Shah said.
The money coming into the game will help the game at the grassroots level, he added, adding that the board is committed to a women’s IPL next year.
“The whole idea is to balance cricketing and business interests as BCCI is committed to the development of sports in the country through cricket. The money we earn through media rights will ultimately benefit grassroots cricket in India and that’s it. matters. The BCCI is also committed to starting the Women’s IPL in 2023 besides creating maximum opportunities for the growth of women’s cricket in the country.
BCCI will use the revenue from this
IPL to strengthen our domestic cricket infrastructure from the grassroots level, boost the infrastructure and enhance and enrich the facilities across India
Comprehensive cricket watching experience. — jay shah (@JayShah) June 14, 2022
In an effort of the BCCI to ensure that the game goes beyond cricket, it is also setting up indoor sports academies in the Northeast and stadiums at select locations to promote the sport in every nook and corner of the country. The BCCI will also create a resource pool to provide pension and financial assistance to widows of former players and cricketers.
BCCI treasurer Arun Singh Dhumal said the media rights revenue will also help promote IPL as a ‘Made in India’ asset.
“What we have achieved with IPL media rights will go a long way in promoting purely ‘Made in India’ sports assets on the global stage. This is our first step which we have taken at BCCI to make India a sport. With the aim of expanding the IPL base globally and making it the biggest ‘sporting’ league in the world.
“The craze and popularity of IPL does not surprise anyone with every playing season. This is a historic achievement and will help the league to grow not only in stature but also in credibility on the global sports platform. It is not every day That your peers and stakeholders entrust so much trust and confidence in a brand like IPL and the leadership qualities of BCCI.”