ICC gears up for sale of media rights on this date, check all details here
The International Cricket Council (ICC) will issue its first invitation (ITT) for media rights for its next cycle of events starting 2024 on June 20, the world governing cricket body said on Friday (June 17). ITT is for the Indian market only, with six packages available on TV only, digital only, or a combination of both.
The special feature of the ICC Rights is that for the first time, the men’s and women’s rights will be sold separately, and potential participants can bid for 16 men’s events (over 8 years old) and six women’s events (over 4 years old). There are, in total, 362 and 103* matches respectively.
According to the ICC, interested parties must submit bids for the first four years of men’s events. However, they also have the option of bidding for an eight-year partnership.
@ICC will issue its first Invitation to Tender (ITT) for media rights for the next cycle of ICC events starting Monday, June 20 in 2024.
ITT is for the Indian market only, with six packages available on TV only, digital only or a combination of both. pic.twitter.com/MRFx75xBEB – Subhayan Chakraborty (@CricSubhayan) June 17, 2022
“International cricket continues to attract huge audiences and it is generating significant interest from broadcasters for ICC events. We have over a billion fans who follow the game globally, and they play the best cricket players in the world. Would like to see you compete for the most coveted trophies,” ICC Chief Executive Geoff Allardyce said in a statement.
“There has been a significant increase in interest in women’s cricket over the past five years and we have made a long-term strategic commitment to accelerate that growth and open up the rights to our women’s events will play a big part in this. We are looking for a A broadcast partner that is excited about their role in advancing the women’s game and ensuring that more fans can enjoy it than ever before.”
A decision on tenders submitted will be made by the ICC Board in September 2022. Thereafter, ITTs will be issued for additional markets.
(*These numbers are for ICC Senior Event matches only. Men’s and Women’s U-19 CWC/T20WC matches will be part of the tender, but are in addition to these figures.)