ICC reveals why e-auction method was not used for sale of media rights

Author: Yuvi June 21, 2022 ICC reveals why e-auction method was not used for sale of media rights

The International Cricket Council (ICC), which recently issued its first Invitation to Tender (ITT) for media rights for the next cycle of events starting in 2024, has said that the complexity of its tender will require them to e-auction. and will continue with sealed bids.

The ICC on Monday started tendering for its rights for four and eight years (2024-31) for the Indian territory alone and there have been apprehensions in the Indian market that the closed and sealed bidding method being used by the ICC is not transparent enough. Is. ,

Notably, BCCI recently used an e-auction process to sell IPL rights and it has received appreciation from all quarters for its transparency.

“It would be wrong to say that there is no transparency. We are clearly not using e-auction because we have a complex set of rights available to us. We are inviting sealed bids, a method we have employed in the past. It is not straightforward. Single territory and single package of rights. We have different combinations,” ICC Chief Commercial Officer Anurag Dahiya said on Tuesday.

The ICC package offers broadcasters to claim linear and digital rights for four and eight years and also provides for a composite provision. Apart from this, the ICC is seeking a separate bid for four years for women’s matches.

“We’ve been selling men’s and women’s rights separately and have been testing the market for four and eight years. And then there’s the digital and TV packaging. To address all of this, there’s an e-auction lot. It’s complicated. That’s why we’ve been with a sealed bidding method. It’s not unusual what we’re doing,” Dahiya said.

Meanwhile, ICC CEO Geoff Allardyce said the venues for the women’s events would be announced at next month’s annual conference.

“The women’s package is available for four years and we intend to announce the host countries in a month’s time during the annual conference in July. Unbundling of women’s rights is a natural progression due to the emergence of events. It has received profile Allardyce said.

Women’s events include 2024 September–October T20 World Cup, 2025 January Under 19 T20 World Cup, 2025 November World Cup, 2026 June T20 World Cup, 2027 January U19 T20 World Cup and 2027 February Includes T20 Champions Trophy.

The men’s tender includes four T20 World Cups (in 2024, 26, 28 and 30), two Champions Trophy (in 2025 and 29) and two World Cups (in 2027 and 31). There are also four World Test Championship finals (in 2025, 27, 29 and 31) apart from four Under 19 World Cups (in 2024, 26, 28, 30).

According to a Cricbuzz report, the ICC expects to complete the sales in the core regions by the end of the year.

“We will go to UK, USA and SA and then Australia-New Zealand. We will contact other regions like Sri Lanka, Bangladesh, Pakistan, Middle East, and so on later. These are not markets. Prefer to do business in advance,” Sunil Manoharan, ICC Vice President – Media Rights, said.

Dahiya explained why the ICC decided to have a global composite bidding for all regions, as it did before.

“Our philosophy has been to have direct contact with the broadcasters who are serving our fans. To achieve this we thought it was the best way to go region by region,” he said.

The ICC has not fixed any base price. Bids will have to be submitted on August 22 and successful bidders will be announced in the first week of September.

Author: Yuvi

My name is Yuvi, I work as Sub Editor at newscinema.in

21 June, 2022, 10:50 pm

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Tuesday, 21st June 2022

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