International Day of Happiness 2023: About 72% Indians snack more when they are happy
Happiness: On the occasion of the International Day of Happiness, calling for greater priority to be given to happiness, “STTEM – Safety, Technology, Taste, Convenience and Mood Enhancement” – Godrej Yummis’ India Snacking Report (Volume I), reveals that 72 per cent. Indians admit to snacking more when they are happy, highlighting how snacking is considered a mood enhancer. Among people who associate snacks with their mood, 70 percent of Indians feel satisfied, happy and energized after consuming snacks.
When compared across regions, the report highlighted that East India showed the highest curve with 75 percent of citizens snacking more when they are happy. North, West and South India showed levels of sentiment of 72 per cent, 67 per cent and 74 per cent respectively. The above findings are further confirmed when looking across cities.
Among cities, people from Delhi, Chennai, Hyderabad and Kolkata tend to snack more when they are happy. Delhi tops at 81 per cent, followed by Chennai and Hyderabad at 77 per cent each and Kolkata at 75 per cent, as locals in these cities consider snacks to be a mood enhancer. Besides, Mumbai’s average is 68 percent and Ahmedabadians’ average of 67 percent who opt for snacks when they’re happy. This is followed by Pune and Bengaluru at 66 per cent each, Lucknow at 62 per cent and Jaipur at 61 per cent.
Another aspect of the report was the food-mood connection between both sexes, revealing that 74 percent of women and 70 percent of men snack more when they’re happy.
Abhay Burnerkar, Chief Executive Officer (CEO), Godrej Tyson Foods Limited (GTFL) said, “As a category thought leader, Godrej Yummies has shaped the trends that are redefining the frozen ready-to-cook segment by understanding the consumer.
The India Snacking Report is an initiative to analyze and forecast snacking trends by Godrej Yummys. The report clearly shows that consumers perceive the snack as a mood lifter. Going forward, the dynamics shaping India’s snacking habits are based on the five pillars of the acronym STTEM—Safety, Technology, Taste, Ease & Mood Uplifter— Speaking specifically about the mood pillar, snacks can have a big impact on both consumers and brands.”