IPL Media Rights Auction: Event to continue on Wednesday

Author: Yuvi June 13, 2022

IPL Media Rights Auction: Event to continue on Wednesday


Media rights auction for the world’s richest cricket league – the Indian Premier League, which has media giants such as Disney and Sony Corp vying for broadcast rights, could fetch India’s cricket board upwards of $6 billion , the third day has ended, a BCCI official said on Monday. The online auction for television and digital broadcast rights from 2023 to 2027 for the IPL, the two-month-old popular cricket league that enjoys top television ratings, began on Sunday morning and continued throughout the day on Monday.

The auction was likely to end on Tuesday, the official who declined to be named because he was not authorized to speak to the media on the subject, told Reuters.

The high-stakes bidding war has Viacom18, Reliance Industries’ broadcasting joint venture, Sony Corp’s India unit and Disney, which currently owns the television and digital rights, all fighting for a piece of the cricketing pie.

The current digital and television rights are held by Star India, now owned by The Walt Disney Company, which paid 163.48 billion ($2.09 billion) in 2017.

Meanwhile, according to sources in the ongoing e-auction, the IPL media rights value for the 2023-2027 cycle has been sold on Monday for Rs 44,075 crore for 410 matches. As per the latest information with ANI, Package A of TV is sold for Rs 23,575 crore which is Rs 57.5 crore per match and Package B of Digital Rights for India is sold for Rs 20,500 crore or Rs 50 crore per match. Whose bid is yet to come but the TV and digital rights value per match is Rs 107.5 crore.

According to ANI sources, two media houses have won the bid, one for TV and the other for digital. The media rights value has increased by more than two and a half times as compared to what Star India paid in 2017.

13 June, 2022, 8:46 pm

News Cinema on twitter News Cinema on facebook

Monday, 13th June 2022

More Stories
IND-W vs AUS-W T20I Series: ‘I too will not be able to help…’, Harmanpreet Kaur made a big statement before the first T20
Dating an Older Girl Younger: 6 Useful Tips for Lovers
‘Troll of Trondheim’ bears down on Britain: Snow to hit TODAY
Tom Brady opens up on his emotional strength following divorce from ex-wife Gisele Bündchen
Seductive video of Neha Bhasin in glittering silver bangles and white khaki pants is too hot to handle – WATCH
China Eases ‘Zero Covid’ Restrictions in Victory for Protesters
In Soaring Victory Speech, Warnock Declares, ‘Here We Stand Together’
After Herschel Walker’s Defeat, His Son Piles On With Twitter Tirade
Princess Beatrice and her mother Sarah Ferguson attend The Lady Garden Gala
A New York Jury Speaks: Trump’s Company Committed Tax Fraud
5 Georgia Takeaways: Scandals Still Matter, and Trump Faces Blowback
The NFL Playoff Picture Isn’t as Cloudy as Records Make It Seem
Before Beer Became Lager, a Microbe Made a Mysterious Journey
Philly gas station owner hires security guards armed with AR-15s and dressed in kevlar vests
Cop who catfished girl before murdering her family was detained in 2016 for psychiatric evaluation
Democrats Didn’t Just Win Georgia. They secured a firmer grip on the Senate.
Global Partners May End Broad Covid Vaccination Effort in Developing Countries
Schoolgirl raped by teen boy at party in the Blue Mountains accused of fabricating the story
The key statistics about Trump’s endorsement track record this year.
JPMorgan CEO Jamie Dimon says inflation could tip the US economy into a recession next year
Redback spider bite turns into years of hell for Edenhope mum with doctors warning of amputation
Khashoggi killing: US federal court dismisses lawsuit against Saudi Arabian prince Mohammed bin Salman
San Francisco Backtracks on Plan to Allow Police Robots to Use Deadly Force
Ex-Channel Nine star Cameron Williams to sell bush retreat where he allegedly assaulted his wife
Juul Agrees to Settle Thousands of Vaping Lawsuits
Five actresses sue Cosby for ‘drugging, groping and raping them’ as far back as 1969 as well as NBC
Orion Leaves Lunar Sphere of Influence, Heads for Home – Artemis
Candy Baath actress Flora Saini accuses ex-boyfriend of killing her, Shraddha Walker gets solidarity with the case
Hilaria Baldwin joins husband Alec at Robert F. Kennedy Human Rights Ripple of Hope Gala
Father of murdered Idaho student retains lawyer and considers suing inept Idaho police
Meghan Markle wears Princess Diana’s aquamarine ring to New York gala
Taarak Mehta Ka Oolta Shashma’s Tabu Akka Raj Anaadkat Cutes show ‘Time to put speculations to rest…’
Kate Middleton wears brooch showing portrait of late Queen Elizabeth II
US ‘not encouraging’ Ukraine to STRIKE beyond boundary, says state dept spokesperson
Olivia Wilde slips into see-through dress at the People’s Choice Awards.. after Harry Styles split
The Ankylosaur’s Club-Tail Wasn’t Only Swinging at T. Rex
Mayor Eric Adams, Fined For Rats on His Property, Takes on City Hall
Trump’s Company Is Guilty of Tax Fraud, a Blow to the Firm and the Man
Clash Over Vaccine Mandate for Troops Snarls Annual Defense Bill
Polls CLOSE in Georgia: Wait begins for results in race between Walker, Warnock
Anne Heche had cocaine in her system at the time of her fatal car crash into a home