IPL Media Rights Auction: Preity Zinta said this after the bumper bidding
Disney Star won the coveted Indian Premier League (IPL) TV rights of the Indian sub-continent for Rs 23,575 crore, while Viacom18 bagged the digital rights with a bid of Rs 20,500 crore in the media rights auction on Monday (June 13) . The Board of Control for Cricket in India (BCCI) is set to laugh at the bank after selling its IPL TV and digital rights to the Indian subcontinent for a combined amount of Rs 44,075 crore, making it one of the richest entities. In the sports world. According to the information received, Package A (Indian Subcontinent TV Rights) for 410 IPL matches in five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is effectively Rs 57.5 crore per game.
Waiting to hear the new #Iplmediarights announcement by BCCI. What an incredible sports property the #IPL has become! Employing thousands and entertaining billions around the world, it is dwarfing all other sports leagues by its incredible growth and it is completely made in India #ting pic.twitter.com/qiSNdcP2nk – Preity G Zinta (@realpreityzinta) June 14, 2022
Reacting to the news, Bollywood actress and co-owner of IPL franchise Punjab Kings, Preity Zinta heaped praise on the BCCI for taking a big step towards becoming one of the biggest sports leagues in the world.
“Waiting for the announcement of the new IPL media rights by the BCCI. What an incredible sporting asset IPL has become! Employing thousands and entertaining billions around the world, it is dwarfing all other sports leagues with its incredible growth and This is totally Made in India. What else do (and want) #ipl #iplmediarights #tiing,” Zinta tweeted.
The Punjab Kings franchise is owned by Mohit Burman (46%) of Dabur Group, Ness Wadia (23%), Preity Zinta (23%) of Wadia Group, and Saptarshi Dey of Day & Day Group (minor stake). The group paid a total of $76 million to acquire the franchise.
After Star as the winner of Package A, Viacom18 (along with Uday Shankar and James Murdoch’s Lupa Systems) challenged him to the India subcontinent’s digital rights with Rs 50 crore per game. Package B fetched Rs 20,500 crore and thus overall BCCI has become richer by Rs 44,075 crore after selling the two packages.