IPL Media Rights Auction: ‘Sport was never just about money’, says Ganguly
After BCCI sold the TV and digital rights for a period of five years from 2023 to 2027 at a cumulative price of Rs 48,390.32 crore, BCCI President Sourav Ganguly has said that the brand of IPL is growing, focusing on talent in the country. Not money in the country. In a press release issued by the BCCI, its President said that the e-auction of IPL shows how strong the game of cricket has become in the country. He said that the increasing numbers should be the biggest inspiration for the young cricketers in the country who work hard to take Team India to the highest level.
Ganguly also said that the growing popularity of IPL is also a result of people’s unwavering faith in BCCI. “The growth story of IPL and its phenomenal growth in the sports world is a result of the immense faith and belief of the people in the BCCI leadership and its staff to work through all odds. I am sure of the continued support of everyone in the eco-system. Together we will be able to take the brand IPL to new heights on the global sports platform,” said Ganguly.
pic.twitter.com/CgZ98Rgifs- Sourav Ganguly (@SGanguly99) June 14, 2022
pic.twitter.com/3QR1AE4mbQ- Sourav Ganguly (@SGanguly99) June 14, 2022
— Sourav Ganguly (@SGanguly99) June 14, 2022
BCCI secretary Jay Shah said that the whole idea behind IPL is to balance cricketing and business interests. He said that the BCCI is committed to the development of sports in the country through cricket.
“The money we earn through media rights will ultimately benefit grassroots cricket in India and that is what ultimately matters. BCCI will start women’s IPL in 2023 apart from creating maximum opportunities for the growth of women’s cricket in the country. It is the endeavor of the BCCI to ensure that the game goes beyond cricket, it is also setting up indoor sports academies in the Northeast and stadiums in select locations to promote the sport in every nook and corner of the country. BCCI will also create a resource pool to provide pension and financial assistance to widows of former players and cricketers,” Shah said.