IPL Media Rights Auction: TV and Digital Rights Reportedly Sold for This Amount
According to sources in the ongoing e-auction, the IPL media rights value for the 2023-2027 cycle has been sold on Monday for Rs 44,075 crore for 410 matches. As per the latest information with ANI, Package A of TV is sold for Rs 23,575 crore which is Rs 57.5 crore per match and Package B of Digital Rights for India is sold for Rs 20,500 crore or Rs 50 crore per match. Whose bid is yet to come but the TV and digital rights value per match is Rs 107.5 crore.
According to ANI sources, two media houses have won the bid, one for TV and the other for digital. The media rights value has increased by more than two and a half times as compared to what Star India paid in 2017.
The procedure was divided into a total of four packages (A, B, C and D). Package A is specific to TV (broadcast) for the Indian subcontinent while Package B is for digital grouping only for the same region. The winner will be able to broadcast the Games digitally across the Indian subcontinent.
Recap of #TATAIPL 2022 in numbers pic.twitter.com/Vk5KFd9hVE
— Indian Premier League (@IPL) June 8, 2022
There are four specific packages in which e-auction is being conducted or 74 games per season for a period of five years with a provision to increase the number of matches to 94 in the last two years.
Package C is for 18 selected games in each season for the digital space. All games in Package D will be for TV and digital rights for overseas markets.
All the bidders bid separately for each package. The total assets of the bidders for Package A should be Rs 1,000 crore; This is Rs 500 crore for bidders for other packages.
The country’s biggest media houses were struggling to earn the right to broadcast the world’s richest cricket league on their platform.