IPL Media Rights: BCCI’s first sale of television rights was done for this amount

Author: Yuvi June 15, 2022

IPL Media Rights: BCCI's first sale of television rights was done for this amount


With BCCI earning a hefty sum for the sale of IPL media rights for the next 5 year cycle, it is important to go back to the story when the board first sold the television rights. When India toured South Africa in 1991–92, their first tour since their suspension from the game in 1970 due to the apartheid policy, it was decided that both teams would play 3 ODIs in Calcutta, Delhi. and Gwalior. Amrit Mathur, who was the management of the Indian cricket team at the time, narrated an insightful story to cricket host Gaurav Kapoor on his podcast 22 Yarns. The story marks the first broadcast rights sale by the BCCI to the national broadcaster of South Africa.

What’s the Story?

As South Africa signed on to tour India, he called Mathur to confirm the price of the broadcast rights. At that time no one in the BCCI was used for the sale or purchase of broadcasting rights. Doordarshan used to be the national broadcaster of cricket matches in India and there was no sale of their rights. Dealing with DD was very easy. Mathur told Mathur on the podcast that all the advertising profits went to him while the BCCI used to earn from on-site advertising and ticketing, that is, the profit from ticket sales and on-ground advertising went to the BCCI.

Viacom18 bagged the digital rights with a winning bid of Rs 23,758 crore. India has witnessed a digital revolution and there are endless possibilities in this field. The digital landscape has changed the way cricket is viewed. This has been a big factor in the growth of the game and the Digital India vision. — jay shah (@JayShah) June 14, 2022

“We didn’t even know that these matches were our property. When South Africa asked for the price, we found out that the property was ours. We didn’t know at what price to bid, so I called Doordarshan, Who told me ask for $10,000 per match.

“I then asked some seniors on the board, they told me that ($10,000) looks a bit low, ask for $25,000 per game. I still kept quiet because if it was the price right I didn’t. I’m not fooled about it Wanted to be seen. In front of them. When the date was near, Ali Bakker of the South African Cricket Board asked to send the price quickly. I asked him what you think could be the right price. He said hesitantly ‘Is $30,000 enough’ Will you?’ And the deal eventually closed for $40,000.” It is around Rs 31 lakh in today’s price.

When the final match took place in Delhi, Mr. Baker came and handed Mr. Madhavrao Scindia a check for $120,000. This was the first sale of television rights for a game in India.”

Cut to 2022, and BCCI just sold the TV rights to IPL for Rs 23,575 crore, while the digital rights went for Rs 23,758 crore. In all, the broadcasters will collectively pay Rs 118.02 crore per match to the BCCI for the next five-year cycle. How times are changing for cricket in India.

15 June, 2022, 11:53 am

News Cinema on twitter News Cinema on facebook

Wednesday, 15th June 2022

More Stories
Arizona sues Biden administration over student debt plan, becoming a seventh state to do so
Luxury sprees of Aussie fraudster employees after stealing $350million from employers
Australia SCRAPS mandatory Covid isolation rules in National Cabinet meeting
Father and Teenage Son Are Charged in Killing of Rapper PnB Rock
Hurricane Ian Leaves Behind a Staggering Scale of Wreckage in Florida
NASA May Let Billionaire Astronaut and SpaceX Lift Hubble Telescope
The Queen died at 3:10pm. So, why did it take more than three hours to tell Prince Harry?
Durga Puja 2022: This ‘St. Peter’s Basilica in Kolkata is a masterpiece of pandal
Deni Ute Muster: Brad Paisley, Jessica Mauboy and The Angels headlining Australia’s wildest festival
Judge Overrules Special Master’s Demands to Trump in Document Review
FEMA Chief ‘Adds a Human Touch’ to Disaster Response
Did Your Home Security Camera Document Hurricane Ian?
Fort Myers residents return to their homes under water by Hurricane Ian
PICTURED: Hero EMT, 61, stabbed to death while giving aid to patient
Judge Aileen Cannon rules that Trump does NOT have to vouch for the accuracy of DOJ’s inventory
Victims of Highland Park Shooting Sue Gun Maker and Retailers
Downpours From Ian Prompt Florida Treatment Plants to Release Waste
Inside the mind of Melissa Caddick before she vanished without a trace
Sandy Hook Parents Tie Years of Threats and Vitriol to Alex Jones
Leonard Cole, Who Detailed Secret Army Germ Tests, Dies at 89
Russian Oligarch and Associates Indicted on US Sanctions Charges
Biden administration scales back student debt relief for MILLIONS
Putin signs decree recognizing two Ukrainian regions as independent states after sham referendums
David Gottesman, 96, Wall St. Power and Warren Buffett Partner, Dies
Amazing images show £5m operation to move 2,000 animals away from deadly drought in Zimbabwe
Army Doctor and Spouse Plotted to Give Russia Medical Records, US Says
Spectacular 4-bed apartment in NYC’s iconic Dakota building where John Lennon died listed for $11m
Memphis heiress Eliza Fletcher died of a gunshot wound to the back of her head, autopsy confirms
‘Dead for a Dollar’ Review: How the Western’s Done
PGA Tour Accuses LIV Golf of Interfering With Its Contracts
The Story of ‘Gangsta’s Paradise,’ Coolio’s Biggest Hit
DeSantis, Once a ‘No’ on Storm Aid, Petitions a President He’s Bashed
Ginni Thomas Denies Discussing Election Subversion Efforts With Her Husband
FDA Approves ALS Treatment Despite Questions About Effectiveness
Hurricane Ian Leaves Flooding and Damage Far From the Florida Coast
FDA Approves ALS Treatment Despite Questions About Effectiveness
Dua Lipa, 27, and Trevor Noah, 38, spark romance rumors as they’re seen KISSING after dinner in NYC
Emergency Medical Worker Fatally Stabbed During Call in Queens
House Candidate’s Claims About His Military Record Unravel Further
Floodwaters Sweep Into St. Augustine From a Powerful Storm Surge
Shakira Is Accused of Tax Evasion in Spain. Here’s What We Know.
Two Migrants Shot Along Roadway in Rural Texas