IPL Media Rights: Disney gets TV deal for Rs 23,575 cr, Viacom18 bad digital
Disney Star won the coveted Indian Premier League (IPL) TV rights of the Indian sub-continent for Rs 23,575 crore, while Viacom18 bagged the digital rights with a bid of Rs 20,500 crore in the media rights auction on Monday (June 13) . The Board of Control for Cricket in India (BCCI) is set to laugh at the bank after selling its IPL TV and digital rights to the Indian subcontinent for a combined amount of Rs 44,075 crore, making it one of the richest entities. In the sports world. According to the information received, Package A (Indian Subcontinent TV Rights) for 410 IPL matches in five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is effectively Rs 57.5 crore per game.
“Star has retained the Indian TV rights of the IPL for the next five years while Viacom18 has got the digital rights. The combined per match value from Indian TV alone and digital rights per game is 1075 crores. With these bids, the monopoly of one broadcaster in the IPL ends,” a senior BCCI official told PTI on condition of anonymity.
However, it is the India subcontinent’s digital rights that stole the thunder with an offer of Rs 50 crore per game by Viacom18 (along with Uday Shankar and James Murdoch’s Lupa Systems) after being challenged by Star as the winner of Package A. Took. Package B fetched Rs 20,500 crore and thus overall BCCI has become richer by Rs 44,075 crore after selling the two packages.
When the auction was halted on the second day, another Rs 2,000 crore was bid for Package C, which has a select non-exclusive digital rights deal. The auction, which has moved to the third day, will resume with Package C on Tuesday (June 14).
So far, the board has garnered Rs 46,000 crore, which is two and a half times more than the 2018 auction price of Rs 16,347 crore. As predicted by PTI, the final valuation will be around Rs 47,000 crore to Rs 50,000 crore.
The base price of TV was Rs 49 crore while that of digital rights was Rs 33 crore. “We have already reached the $5.5 billion mark after selling two packages. But the digital rights reaching Rs 50 crore per match price is massive. An increase of 51 per cent over the base price is unprecedented,” a BCCI official told PTI.
“Biding closes today at 6 pm and we are currently auctioning Package C, which has 98 games for five years in the non-exclusive digital category. There are 18 in the first two seasons, followed by 20 in the next two seasons and 24 in the final season. Then there will be Package D, which is the foreign authority for TV and Digital.
The break-up of 410 matches over five years is as follows: 74 matches each for 2023 and 2024. This rises to 84 matches in 2025 and 2026 and 94 matches in 2027. As per the norms of e-auction, the owners are given a secret code through which they bid. None of the BCCI office-bearers and employees are aware of the codes of the bidding companies.
The bidding started with an increment of Rs 50 lakh during the initial period and once the Package A winner challenged the highest bidder of Package ‘B’, the incremental bid price was Rs 1 crore.
No BCCI official could confirm who won both the packages. There is believed to be a bidding war between Sony and Walt Disney (Star) for the TV rights. Traders say Reliance-owned Viacom18, which has formed a consortium with Uday Shankar and James Murdoch’s Lupa Systems, is in the fray for Package B.
Viacom has won Package B and will work hard in Package C as broadcasters want to maintain their exclusivity and losing a small package of marquee matches to another entity will not be a great commercial move. Package D, which has a base price of Rs 3 crore for overseas TV and digital rights, will be a strong contender in Zee, which is being headlined at the auction by former BCCI CEO Rahul Johri.
“If Johri and Zee can win Package D and if Sony wins Package A, the Zee-Sony partnership will make a fresh start. But let’s wait till tomorrow,” said a source close to the auction process.