Tesla electric car outsells Australia’s most popular SUVs
A fully electric Tesla has outsold every SUV in Australia and is now a top 10 brand for the first time ever.
The Tesla Model 3 came third on the January sales charts, with only the Ford Ranger and Toyota HiLux utes beating it.
Billionaire Elon Musk’s car company has, for the first time ever, entered Australia’s top 10 list of popular brands, with Tesla coming ninth on the monthly Federal Chamber of Automotive Industries list.
The first month of 2023 saw 2,927 Tesla Model 3 sedans leave the showroom, even though it has an expensive starting price of $63,900.
The Tesla Model 3 (pictured in South Australia’s Yorke Peninsula) came third on the January sales charts, with only the Ford Ranger and Toyota HiLux utes beating it.
The EV, made in the Chinese city of Shanghai, accounted for 88 percent of the 3,313 Teslas sold in Australia last month.
Tesla accounted for 68 percent of the 4,852 battery-electric cars sold in Australia in January, with EVs having a small but growing 5.71 percent market share.
The American EV-only brand also accounted for 31.8 percent of Australia’s 10,426 cars sold in January that were either a battery-electric, a plug-in hybrid or a petrol-electric hybrid.
The Tesla Model 3 and the MG ZS, available as an EV, were the only Chinese-made cars in January’s top 10, with MG in seventh place among the top 10 brands.
The new Ford Ranger ute was no. 1 for the second month running with 4,749 sold, marking a 46.3 percent increase from the 3,245 ordered in January, 2022 when the previous, decade-old shape was still in showrooms.
Billionaire Elon Musk’s car company has, for the first time ever, entered Australia’s top 10 list of popular brands, with Tesla coming ninth on the monthly Federal Chamber of Automotive Industries list (pictured is a Sydney charging station at The Star casino)
The Toyota HiLux was in second place with 4,131 sold, an increase of 15 per cent compared with the 3,591 leaving the showroom in January, 2022.
SUVs or four-wheel drives had six places in the top 10 including the small Mazda CX-3 (2,417 sales), medium Mazda CX-5 (2,189 sales), Toyota RAV4 (1,958 sales), Mitsubishi Outlander (1,674 sales) and Toyota Land Cruiser (1,631 sales).
The Isuzu D-Max, with 1,843 sales, was one of three Thai-built utes in the top 10.
Despite a series of interest rate hikes, 84,873 vehicles were sold in January, marking the best January result since 2018.
Federal Chamber of Automotive Industries president Tony Weber said computer chip shortages and Covid production constraints were being resolved.
‘The industry is continuing to recover following years of supply chain disruption and delay,’ he said.
The Tesla Model 3 was Australia’s ninth bestselling car in December but in 2022, 10,877 were sold, compared with 9,538 for the Toyota Camry.
This ended the Camry’s three-decade run as Australia’s undisputed bestselling medium sedan, becoming the first mid-size sedan to outsell the Toyota since the Australian-made Mitsubishi Magna did so in the early 1990s.
Top 10 cars sold in January 2023
1. FORD RANGER: 4,749 sales
2. Toyota Hilux: 4,131 sales
3. Tesla Model 3: 2,927 sales
4. MAZDA CX-3: 2,417 sales
5. MAZDA CX-5: 2,189 sales
6. TOYOTA RAV4: 1,958 sales
7. ISUZU D-MAX: 1,843 sales
8. MG ZS: 1,842 sales
9. MITSUBISHI OUTLANDER: 1,674 sales
10. TOYOTA LANDCRUISER: 1,631 sales
Top 10 brands sold in January 2023
1. TOYOTA: 13,363 sales
2. MAZDA: 9,407 sales
3. FORD: 6,624 sales
4. KIA: 6,006 sales
5. Hyundai: 5,809 sales
6. MITSUBISHI: 5,276 sales
7. MG: 4,015 sales
8. SUBARU: 3,601 sales
9. Tesla: 3,313 sales
10. ISUZU UTE: 2,671 sales