The actor said ‘no’ to the banned Layer Shot ad and shared friend WhatsApp chats!
New Delhi: The highly controversial Layer Shot advertisement has annoyed Netizens for its infamous and infamous business. The Body Spray ad first aired on June 4, 2022, and received a huge backlash for promoting the ‘culture of rape’, with a group of 4 men talking about taking a shot while showing a woman (they said it was a body spray). Want to see the product on display. This prediction infuriated Netizens endlessly.
A few days after the controversy, Abbas Mirza, a friend of actor Saurabh Verma, a senior creative director of digital marketing agency Kinnect, shared the inner story of his friend who, according to his Linkedin profile, now says ‘no’ to banned advertising. .
Mirza praised his actor and friend Saurabh Verma and shared WhatsApp chats with the cast, where Verma opposed the ‘degrading women’ advertisement.
Many commented on the post and praised Verma for putting forward his opinion and rejecting this ‘disgraceful’ ad, while others thanked Mirza for sharing his friend’s story with the world.
After a severe setback, LayerShot responded with a statement: “This is about our latest two TV commercials for LayerShot on various broadcast platforms. We do not wish to offend anyone’s feelings or sentiments, or to inculcate a culture of misogyny, or to promote a culture that has been misunderstood by some. We have voluntarily asked all our media partners to immediately stop airing / broadcasting TV commercials. “
Following this, the Ministry of Information and Broadcasting urged Twitter and YouTube to remove from their social media sites videos that are ‘harmful to the image of women for the sake of dignity and morality’ and violate information technology (Broker Guidelines and Digital Media Ethics Code).