A report published by McKinsey & Company, an international consulting firm, suggested that global spending in the metaverse could reach $5 trillion by 2030. The 77-page report, titled “Value Creation in the Metaverse,” analyzed the current adoption trend and gained additional insight from two global surveys. The first survey collected data from 3,104 consumers in 11 countries, while the second surveyed multiple executives from 448 companies in 15 industries across 10 countries.
Using these data, McKinsey predicted that the future of consumer behavior in the metaverse would at most be divided into five…
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