The Remaking of the Seattle Mariners

Author: Yuvi September 27, 2022

The Remaking of the Seattle Mariners

Griggs, 40, grew up in North Carolina, rooting for the minor league Durham Bulls and acing her home-school education. She started college at age 14, at North Carolina State, and eventually earned an undergraduate degree and MBA from Dartmouth. She was a striking departure from Mather, who — long before his incendiary speech — was the subject of multiple workplace complaints from female employees.

“The reality is we had some reputational damage as an organization, both externally and internally,” Griggs said. “By the time I got here, it was more about: Well, who are you? Is this going to be more of the same? Is this going to be different?”

She added: “I believe I’m here for a reason, and I don’t think that reason is simply because I look different than the person who was here before me. I think the reason I’m here is because I’m the right person for the job, and I can help move this organization forward.”

So Griggs scours the ballpark every night, searching for ways to enhance views, reduce lines at concessions stands and take advantage of baseball’s gift to marketers: supply. The Mariners lost half of their paying customers from 2002 (3.5 million) to 2012 (1.7 million), consistent with their tumble in the standings. Yet with 81 games, nearly 48,000 seats, no rainouts and a vast home region to draw from, T-Mobile Park should always be a destination, win or lose.

“The reality is, if we’re winning 116 games, the fans will be here, right?” Griggs said. “That will make our job easier, no doubt. But I think those are the times when we really have an opportunity to, if anything, up our investment. When things are good — and I’m very, very hopeful that we’re about to have a lot more of those moments — that is when you need to be doubling down on your appreciation.”

So far, so good. After the team’s last homestand — which included a three-game series victory over the Atlanta Braves that drew more than 132,000 — the Mariners were averaging almost 28,500 fans per game this season, their highest mark in 14 years.

27 September, 2022, 8:51 am

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Tuesday, 27th September 2022

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