Ticketmaster gives one-line apology to Taylor Swift for Eras Tour ticket disaster

Author: Yuvi November 20, 2022


Ticketmaster has finally apologized to Taylor Swift and her fans after a catastrophic pre-sale this week for her Eras tour, citing bot attacks and massive demand for leaving fans in a virtual line for hours and others unable to purchase tickets at all.

The ticketing titan also canceled the general sale of tickets on Thursday and released a now-deleted statement that did not include the new one-line apology, which forced a furious response from Swift herself.

She said she was “assured” the company could handle the high demand for tickets and “it really pisses me off that a lot of them feel like they went through several bear attacks to get them.”

This forced Ticketmaster to make the Friday apology, but they spent only a few words saying sorry and even commended the ‘record sale’ of tickets.

The Department of Justice also increased the pressure on the company and launched an antitrust investigation into the owner of Ticketmaster, Live Nation Entertainment.

‘First, we want to apologize to Taylor and all of her fans – especially those who had a terrible experience trying to purchase tickets,’ said the Ticketmaster statement released Friday night.

Ticketmaster finally issued an apology to Taylor Swift and her fans on Friday after receiving huge backlash for the disastrous week that saw fans unable to purchase tickets for her tour.

Swift said 'we asked them, multiple times, if they could handle this kind of demand and we were assured they could'

Swift said ‘we asked them, multiple times, if they could handle this kind of demand and we were assured they could’

'Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history,' said Ticketmaster

‘Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history,’ said Ticketmaster

Ticketmaster gave many of the same reasons for the failure that they did in the previous statement.

‘This time the staggering number of bot attacks as well as fans who didn’t have codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests – 4x our previous peak,’ they said.

Never before has a Verified Fan on sale sparked so much attention – or uninvited volume. This disrupted the predictability and reliability that is the hallmark of our Verified Fan platform.

‘Overall, we estimate about 15 percent of interactions across the site experience issues, and that’s 15 percent too many.’

‘Over 3.5 million people pre-registered for TaylorSwiftTix Presale powered by Verified Fan, which is the largest registration in history,’ the statement read, referring to fans who had pre-registered to receive a code to use for pre-sale ticket purchasing.

Before the pre-sale even began, many were left fuming over the fact that they didn’t get a code. But they remained hopeful that they would get a chance to purchase tickets during the regular sale.

But when those who did receive codes logged on to try to snag tickets on Tuesday, chaos ensued. Many were stuck waiting in a ‘queue’ on the website for hours, only for tickets to be completely gone by the time they were let in.

In addition, others who did get in said Ticketmaster froze when they tried to purchase their tickets, resulting in them losing the seats.

In the statement, Ticketmaster continued to tout the disastrous week as a success, saying ‘Despite the disruptions, a new sales record was set.’

‘2.4 million tickets have been sold for the tour overall across onsales for Verified Fans and Capital One cardholders, on both Ticketmaster and SeatGeek,’ they said.

In the statement, Ticketmaster continued to tout the disastrous week as a success, saying 'Despite the disruptions, a new sales record was set.'

In the statement, Ticketmaster continued to tout the disastrous week as a success, saying ‘Despite the disruptions, a new sales record was set.’

'It's really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen,' said Swift

‘It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen,’ said Swift

Jonathan Skrmetti, Tennessee's attorney general, said on Wednesday that he was launching an investigation into Ticketmaster to ensure consumer rights were being protected.

Jonathan Skrmetti, Tennessee’s attorney general, said on Wednesday that he was launching an investigation into Ticketmaster to ensure consumer rights were being protected.

Swift had a different view: ‘It’s truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.’

‘It’s really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.’

‘I’m not going to make excuses for anyone because’ she said.

The situation is now being monitored by the Justice Department, who have launched an antitrust investigation over whether Live Nation Entertainment abused its dominance over the multibillion dollar live music industry.

The new investigation is only the latest scrutiny of Live Nation Entertainment, which is the product of a 2010 Justice Department-approved merger between Live Nation and Ticketmaster.

That merger created a mega-corporation that has dominated the ticket sales industry unlike any other. In 2019, its last year of business before the Covid-19 pandemic, Ticketmaster sold 485 million tickets at over 40,000 shows.

After the ordeal with Taylor’s tickets, Tennessee’s attorney general Jonathan Skrmetti also revealed that he was also launching an investigation into Ticketmaster.

‘There are no allegations, at this time, about any misconduct. But as the attorney general, it’s my job to ensure that the consumer protection laws and antitrust laws in Tennessee are being honored,’ he said, adding that he was concerned about a potential monopoly.

‘We’re talking about a company with an extremely dominant market share, I’ve heard it may be up to 70 percent of the concert venue, ticket sales.

‘Anytime you have that kind of concentration of market share, there’s the risk that the lack of competition will not just drive up prices for consumers.

‘It will also reduce the quality of the product and potentially this is a situation where the quality of the product is reduced.’

20 November, 2022, 1:45 am

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