Twitter feared Gov. Ron DeSantis’ campaign would ‘misfire” – but CEO Musk still takes victory lap
Twitter reportedly had reservations over how Ron DeSantis’ campaign launch would handle traffic — but CEO Elon Musk has continued to tout the glitch-filled occasion as a success.
The disastrous audio event was held on the social media site Wednesday — but was marred by technical issues as moderators were left unable to cope with the amount of traffic the anticipated call commanded.
Aside from starting 30 minutes late, it included more than 20 minutes of glitches, hot mic moments and inaudible conversations before the livestream eventually cut out.
Minutes later, the livestream would restart — but the damage to both the firebrand Florida governor and outspoken Twitter boss was done. What was supposed to be a crowning achievement for both is now being slammed as ‘horrendous’ and a ‘fiasco’.
These criticisms, coming from mainstream outlets, were compounded by the mass of memes wrought by onlookers lambasting the event – many of which were just as stark. Faced with this negative attention, Musk – in trademark fashion – continued to tweet Wednesday, touting the call as the ‘Top story on Earth.’
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Twitter reportedly had reservations over how Ron DeSantis’ campaign launch would handle traffic.
The disastrous audio event was held on the social media site Wednesday – but was marred by technical issues as moderators were left unable to cope with the amount of traffic the anticipated call commanded
Despite the event’s issues – now being branded a ‘disaster’ and lambested widely online – CEO Elon Musk continued to gloat online
‘Top story on Earth today,’ the 51-year-old South African mogul wrote at around 10pm only hours after the event finally finished, roughly a half-an-hour behind schedule.
As outlets around the world branded the event a ‘disaster’, ‘awkward’, and ‘horrendous’, Musk – who in the middle of the mishaps profusely apologized to roughly 700,000 watching – rebranded the response with a different buzz phrase.
‘I call it “massive attention”‘, he wrote – in a Tweet that has since been viewed more than 2.3million times.
The cool response, while widely seen, came in stark contrast to the reaction offered by the relatively new social media boss in real time, who seemingly saw him experience audible relief once the issues were resolved 40 minutes after the scheduled start time – at which point DeSantis, 44, had yet to utter a word.
‘That was insane, sorry,’ Musk told thousands watching, as well as a befuddled Desantis – as the Twitter exec tasked with moderating the event congratulated the pair for, in his words, ‘melting the internet’.
The launch was due to take place on Wednesday at 6pm Eastern Time.
The event was initially delayed by several minutes, and when it began the audio frequently cut out.